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RTD Beverage Market to Soar: Growth Felled by Health Trends and Convenience
The Global Ready-to-Drink (RTD) Beverage Market is experiencing significant growth in 2025, driven by evolving consumer preferences, health consciousness, and innovative product offerings. Here's an overview of the current trends and developments in the RTD sector DROC Analysis: RTD Beverage Market. Brands focusing on health-conscious formulations, premium quality, and convenience are well-positioned to capitalize on this trend. Additionally, adapting to regional preferences and regulatory environments will be crucial for sustained success in the global RTD market.
The Global Ready-to-Drink (RTD) Beverage Market is projected to grow at a compound annual growth rate (CAGR) of 7.1% from 2025 to 2031, reaching a value of US$75.30 billion by 2031.
DROC Analysis
Drivers
Health Consciousness: The rising awareness of health and wellness among consumers is driving the demand for healthier RTD options, such as low-sugar, organic, and fortified beverages.
Convenience: Busy lifestyles have increased the preference for ready-to-consume beverages that require no preparation, making RTD products a…